Friday, April 26, 2013

The La Choy Dragon

Ah, Dilbert the La Choy Dragon... A mascot advertising heat and serve Chinese food that wasn't an outright racist stereotype.

The La Choy Dragon came from the Jim Henson Company and began life as a hand-in puppet before becoming a full body suit that ran around, touting the wonder La Choy Chow Mein from 1965 to 1967 and how it was cooked, by he himself, in Dragon Fire, while knocking stuff over. Early on he was paired with Mert, a meek Muppet foil later not needed because actual people took his place. He was voiced by Jim Henson himself and puppeteered by Frank OZ. If that all wasn't enough, his earliest design by Jim was that of a large bird - guess who that became.
 

After the break, Dilbert feeds some Boy Scouts, a Sad Bride, and the making of the La Choy Dragon...

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